SpongeBob was originally going to be named SpongeBoy, and the series was to be called SpongeBoy Ahoy!, but these were both changed, as the name was already trademarked.He began developing SpongeBob SquarePants into a television series in 1996 upon the cancellation of Rocko's Modern Life, and turned to Tom Kenny, who had worked with him on that series, to voice the title character.Many of the ideas for the series originated in an unpublished educational comic book titled The Intertidal Zone, which Hillenburg created in 1989.As of 2015, the media franchise has generated $12 billion in merchandising revenue for Nickelodeon.The series' popularity has made it a media franchise, as well as the highest rated series to ever air on Nickelodeon, and the most distributed property of MTV Networks.
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